On-Page SEO Techniques: Hello there! We have already talked about Off-page SEO techniques in my last post, if you didn’t read that, please read it out.
SEO is based on Two Techniques which are,
- On-Page SEO Techniques
- Off- Page SEO Techniques
Now, In this Article, We will focus on On-Page SEO, And I’ll be sharing lots of on-page SEO optimization tricks and tips which will help you to improve ranking in the Search engines.
I have seen many bloggers and Digital marketer who got confused between On-page SEO Optimization and onsite SEO Optimization. I mean these two are not the same.
- On-site SEO means to the optimization of the whole website or blog with things like Sitemap and setting permalink structures.
- On-page SEO means to optimize content for a target keyword within a single blog post. this content many things that we will learn in this post.
Table of Contents
Is On-Page SEO Optimization is necessary?
SEO-optimized articles is not a bad practice, it’s necessary. But some of the SEO Experts think that SEO-optimized articles is a bad practice and they only focus on Off Page SEO.
Search engines crawls are just a set of algorithms or can say scripts which look into various factors to rank your page for certain keywords. Now We need to help those crawls to identify that target keyword from the post in order to make that post more relatable to readers by doing On-Page SEO Optimization.
Someone asked me “Why my website is not ranking on the first page of search results?” I Asked, “Are you paying attention to SEO?” He Said “No”.
“that’s probably the biggest reason,” I Said.
Now, Only On page SEO is not consider by Google when ranking an article. It also looks to other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.
According to Searchmetrics, below are the latest search engine ranking factors:
As this infographic clearly shows that off-page SEO is important, on-page SEO should not be neglected. and Content is the King like always.
On-Page SEO Optimization Techniques For Better Ranking
Below are the on-page optimization factors you should keep in mind while doing optimizing your blog posts.
1. Meta Title
Meta Title is one of the important parts of On page optimization. it is the first thing which shows on the search engines like,
If you Write more attractive and optimize your title, then more people will click on your post which increases your traffic too.
Try to use your mail Keyword at the beginning of the title. But, Sometimes it not possible, so you can make sure it’s at least somewhere in the title.
Also, Don’t be smart with the google by adding the same keyword more than once in the title tag. In addition, you think that it’ll help your blog or article to rank higher then you are wrong, It could actually hurt your ranking.
The Maximum characters to write title length is 65.
2. Article Permalink Structure
Permalink Structure also plays an important part in SEO. Make Full use of it by putting the main keyword in it. and avoid using special characters, symbols, brackets, commas, etc. within the actual URL. Like
I have already talked about this matter in 6th point of Most Important SEO Tips You Need to Know article, you can read out for more details.
3. Heading Tags
Do not ignore Heading Tags while doing On-page SEO. You should use heading tags to Display various headings, sub-headings, and important points by using H1, H2, and H3 tags.
H1 tags should use in starting and One is enough.
Also, Do not use too many H2 or H3 tags, It affects your ranking too as Google’s algorithms won’t like that. Just use when you need it.
4. Keyword Density
Do not do keyword stuffing and the keyword density should be around 1.5% to 2% maximum according to your article length.
I have seen many bloggers blog and their articles and I found they are doing keyword stuffing.
Let me Explain to you what is keyword stuffing? It’s it like putting so many keywords in the articles.
You can use your keyword once in the first paragraph and again in the last paragraph. And use it in the content where it makes sense.
Image optimization is also a part of On-page SEO because it has power to driving traffic from image searches.
You can use your keywords in the “image title” and the “alt text” which help to make your blog post more focused and targeted.
6. Long post
There was a time when you can write 300-500 words articles and you able to rank your blog. But Now, forget it. Blog posts which have very fewer words articles don’t rank on search engines. Because they are known for “less informative”.
There are exceptions always, but for a general information-based blog, creating posts with at least 1000 words is the new standard.
Or you can search the top 10 websites with your keyword and Analyze other posts.
7. Internal Linking
Interlinking of the blog post is one of the best and important parameters of on-page SEO. Placing links to related posts inside of your blog post will help more engagement from the readers.
Remembers, When interlinking, try to use a keyword as the anchor text but be very careful not to overdo it. Internal links that are relevant to the original post show search engines that you are providing extra information which will be your plus point then order blog.
But you have to make sure that internal linking should be relevant, don’t add anything in your post.
8. External Linking
Internet Linking, as well as External linking, is important. But Remember, only do when the External website is passing relevant information related to your article and having more information about that topic.
Only do external link to trusted websites only otherwise it will affect on your blog. In addition, you can use a no-follow tag to avoid passing your link juice to potentially bad sites.
You can use do-follow links for trusted websites and no-follow links for those that are less trustworthy. It’s up to you.
9. Write Engaging Content
Boring things are not liked by anyone. The same thing happens in SEO, If your article finds boring then your readers will be shifted to another blog.
An Engaging Content will be required for ranking. and that should be consistent.
This will impact your ranking too because people will not spend much time on your blog, your bounce rate will increase, and your rankings will plummet.
On-Page SEO Checklist:
Here is the full checklist of On-Page SEO, so make sure you are following all the stuff to get a higher ranking.
- Must use keyword in the title.
- Make full use of permalink by adding Keyword in it.
- Use Keyword in the first paragraph.
- Keyword in the image alt tag.
- keyword density should around 1.5% to 2%.
On Page SEO Ranking factors:
- Do not add stop words in the permalink.
- Add slides, infographics, and videos if possible.
- Optimize images before uploading (compress and resize).
- Optimize page load speed.
- Add meta title of fewer than 65 characters and meta description.
- Add Internal links and Outbound links to related articles.
- Build backlinks
So, Guys, these are the final from this article. I hope you like it. If you have any kind of suggestions then please tell me in comments.